o-balm-a?

So I just got a promotional email about this product, and I think this is taking "Obama-mania" too far. Obama "executive" lip balm? First of all WTF is this stuff? Second of all why? Supposedly it's 100% natural but what's so different about cocoa butter based lip balm? I don't think that's ground-breaking in anyway; especially not in a way that needs Obama's name attached to it. The slogan is "YES WE CAN Moisturize Those Lips!" I don't don't think Obama had any idea that he would be attached to lip balms when he ran and won the most powerful position in the world. I just think too many people are trying to make a buck off of this. Yes it's an amazing time in history, but we're past public enthusiasm. And you know what else? Most of the items are tacky? I see gawdy plastic earrings, ugly t-shirts and not to mention those unauthorized Sasha and Malia dolls. If you want to check it out yourself it's available at AveYou